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Times of Japan > News > Retailer Miniso to ditch Japanese styling after Chinese outcry
News

Retailer Miniso to ditch Japanese styling after Chinese outcry

Staff
Staff Published August 19, 2022
Last updated: 2022/08/19 at 12:20 PM
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Chinese budget retailer Miniso Group Holding Ltd. apologized for styling itself as a Japanese designer brand and said it would change its logo, amid a wave of local nationalism fueled by geopolitical tension over Taiwan.

The Guangzhou-based company has long promoted itself as Japanese-influenced, with a Japanese chief designer and Japanese characters on its shopping bags and marketing language. This, it said in a statement on Miniso’s official Weibo account Thursday, was “wrong.”

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Staff August 19, 2022
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