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A campaign by Japan’s tax agency to prop up alcohol revenue by encouraging young people to drink up has met fierce backlash on social media, with users criticizing the taxman for dictating people’s lifestyle choices.
The National Tax Agency’s “Sake Viva!” idea competition, which is seeking business plans from young people or groups to help “revitalize” the nation’s liquor industry, was launched in July and gained traction on Twitter this week after local and overseas media outlets reported the move.
